"We'll help you get there."

 

 

 

 

 

 

 

Chris Thurston- President and CEO

• 20+ years industry experience

• Brand and marketing expert

• Passionate entrepreneur

• Strategic process thinker/planner

• Focused on B2B and B2B2C companies

Your most critical brand presence is online. Period.

Digital Strategy

Some companies may feel like the internet is as much a curse as it is a blessing.  Mostly because the marketplace can rule you in or out in one fell swoop, and more often than not, you won't even know that it happened much less why.  But if the truth be told, we all know why. Either your online experience is more compelling, or your competitor's is. It's almost as simple as that. However, stepping over the competition is not as simple, and will remain an ongoing pursuit.  

Imagine your online experience as your ultimate business partner, the top dog, your head of PR, the face of your business. For that matter, even if you have a sales force of thousands, imagine your digital strategy as if it was the most successful sales associate in your business, a real person.  What would it be like, how would it respond, what could it do better than the rest, and how would you describe its personality?

Here are just some of the ways.  It should be relevant, engaging, intuitive, interactive, informative, helpful, easily accessible and top of mind, and it should be a leader in the personality of your overall brand experience. It should make your job easier, and it should make customers and prospects want to come back for more.  If this isn't the case for your online experience lately, it may be time to look at an evolution, or perhaps an overhaul.  

At BrandCommand, we approach your online presence differently than a web designer, an ad agency, or a programmer.  We approach it as brand, marketing, and business strategists.  Our goal is to figure out all of the factors and ways that we can make your online brand experience come alive, engage customers in an experience and relationship, and ultimately drive sales.  If it doesn't do these things, then its just another pretty ad to hang on your wall.  

How can we help you?  Here are just some of the ways.  

User Experience Planning Projects- 

  • Assessment- high-level site analysis, with a series of strategic recommendations
  • Digital Strategic Plan- fully fleshed out strategic plan articulating the complete experience, including website, social media experience and mobile where applicable, as well as online and offline integration of technology.  This includes functionality, user experience, workflows, integration strategies, as well as content management, online marketing strategy, as well as optimal ways to live your brand.  
  • Site Development- creation or evolution of an entire website, social or mobile experience, from planning to launch, including facilitation of creative and programming.

Specialty Digital Projects- 

  • Social Media Integration-  evolve an existing site to more effectively leverage social media technology
  • Online Applications-  conceive of, create, plan and deploy original tools, and software applications
  • Business Integration-  strategize and manage plan to integrate online/offline business technology  
  • Marketing Automation-  integrate licensable solutions to increase site functionality and effectiveness
  • eCommerce Applications- plan online business applications and stores
  • Third Party Applications- needs assessment, planning and integration

And while we are strategic planners, we will also facilitate and manage implementation turnkey.